More than two thousand years ago, Aristotle came to an unforeseen conclusion: what people want, above all, is to be happy.
Our days are stressful, not only because of big stuff, but also because of little worries, responsibilities, and expectations we have to face every day.
We need an escape, a little satisfaction is sometimes better than waiting for a big one, a little reward to feel better. Make-up is the enabler of these moments.
Studies show that women's good mood increases when putting on makeup. So we created a lip balm that literally contained happiness. Concept, name, packaging. With ingredients that enhance good mood by increasing the level of serotonin. The brand name is “The Happiness Institute”, the product name is “Oh Yeahh!”.