In Italy, more than 60% of the entire world's artistic heritage is found. This means that Italians are so accustomed to the "beauty" that they end up ignoring the artistic and landscape masterpieces with which they are surrounded every day. But the real paradox is another: only when they go abroad, thanks to foreigners and their love for Italy, they realize how lucky they are. Seeing Italy through their eyes allows Italian people to discover the beauty that they have around. That's why we thought to entrust foreigners with the task of convincing Italians to discover the protected wonders by the FAI.
Do you want to be happy?
More than two thousand years ago, Aristotle came to an unforeseen conclusion: what people want, above all, is to be happy.
Our days are stressful. Not only because of big stuff, but also because of little worries, responsibilities, and expectations we have to face every day.
We need an escape. A little satisfaction is sometimes better than waiting for a big one. A little reward to feel better.
Make-up is the enabler of these moments. Studies show that women's good mood increases when putting on makeup.
So we created a lip balm that literally contained happiness. Concept, name, packaging. With ingredients that enhance good mood by increasing the level of serotonin. The brand name is “The Happiness Institute”, the product name is “Oh Yeahh!”.
Hack For Good is a contest promoted by Facebook and the Italian Art Director's Club to help the Italian Red Cross with the fundraising to rebuild the areas in the Centre of Italy damaged by the earthquake.
How to help rebuild a city and at the same time a hope for the future of the community? By asking for help to the builders of tomorrow.
Are you ready to discover a reality beyond reality?
Are you ready to touch your imagination?
Are you ready to be surprised?
IKEA creates its first virtual reality showroom.
The natural selection of the fruit.
Illustration by Kristof Luyckx.
Today is the day to experiment.
Directed by Pensacola
Time to change bed.
IKEA web films.
It takes little to make room for something new.
Shot by Rankin
IKEA web films
Directed by Pensacola
Color for every you.
Christmas Limited Collection.