Heineken is turning 150. The perfect time to remind people of its heritage and celebrate its history. And, maybe, we'll even cheer to barley malt and... a bunch of other things in which people are clearly not interested in. Or, and this is just an idea, we could talk about the only thing we all care about a.k.a. the good times. After all it's been 150 years of good times. One way or another.