Data shows that 79% of adults look at their phones less while socialising, but that's the last thing the influencer economy wants you to hear.
The idea: we convinced influencers to turn the joke on themselves, we showed what happens when Joe Jonas and other top-tier influencers have no one left to influence, because everyone's out living instead of scrolling.
A global campaign made to travel across the exact platforms it was mocking.
Thanks to @JoeJonas @LilCherry @Dudewithsign @Paulolima @Sherlinanym @Jaybeech and @Camilhacoutinho <3