The best way to spend less time on social media is to actually socialize, but that's the last thing the influencer economy wants you to hear.
The idea. Turn influence against itself. Show what happens when Joe Jonas and other top-tier influencers have no one left to influence, because everyone's out living instead of scrolling. Sorry, social media.
A global campaign built on real, recognisable names, made to travel across the exact platforms it was mocking.
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