In Italy, more than 60% of the entire world's artistic heritage is found. This means that Italians are so accustomed to the "beauty" that they end up ignoring the artistic and landscape masterpieces with which they are surrounded every day. But the real paradox is another: only thanks to foreigners and their love for Italy, they realize how lucky they are. Seeing Italy through their eyes allows Italian people to discover the beauty that they have around. That's why we thought to entrust foreigners with the task of convincing Italians to discover the protected wonders by the FAI.